Plain Language Writing is a term that gets thrown around in the realm of public sector writing, but most people don’t actually understand what it means. I frequently engage with Planners and Engineers who believe that Plain Language Writing is an unattainable goal given the complexity of their content, and with website managers that know they “should” prioritize it, but it feels like an unattainable goal. This misconception stems from a fundamental misunderstanding of what Plain Language Writing truly entails. Perhaps the term "plain" itself is part of the problem, and I think "user-friendly writing" might be a more apt description. Sadly, it doesn't quite roll off the tongue as easily. Let's clear up some of the common misconceptions surrounding Plain Language Writing so no matter what kind of content you’re writing, you can understand why applying Plain Language concepts to your writing is always possible!
Misconception 1: Plain Language Writing oversimplifies and loses meaning.
In reality, Plain Language Writing aims to enhance clarity without sacrificing meaning. Whether dealing with complex or straightforward topics, the focus is on making content easily digestible while preserving accuracy and precision. It's not about stripping away important details or oversimplifying intricate concepts; rather, it involves employing a variety of writing techniques to convey ideas in a user-friendly manner. More articles to come on these techniques!
Misconception 2: Plain Language Writing is only for those with low literacy levels or non-native English speakers.
Contrary to this belief, Plain Language Writing benefits everyone, regardless of their reading level or language proficiency. In today's fast-paced world, where people often skim through content on mobile devices, writing in Plain Language aids quick comprehension and informed decision-making. Simplified sentence structures, vocabulary, and other writing techniques cater to a broad audience. Even those with PhDs can get meaning out of content faster when it’s not overly complex.
Misconception 3: Plain Language Writing is informal or unprofessional.
While some may think that using big words and complex sentences will impress their peers, it's crucial to match the complexity of your writing to your audience and subject matter. Your readers will be more impressed by your ability to convey ideas clearly than by an overabundance of complex prose.
Misconception 4: Plain Language Writing is just using simpler vocabulary.
Although employing simple vocabulary is essential, it's just one component of Plain Language Writing. It also entails crafting concise sentences, using active voice, employing logical structures, and guiding users through actions effectively (along with many other strategies and techniques!). The goal is to present information in an accessible manner, regardless of its complexity.
Misconception 5: Plain Language Writing is a breeze!
Lastly, there's the notion that Plain Language Writing is a walk in the park and requires no training (that’s not everyone of course, some people do understand the complexity and then get intimidated!). While it's true that anyone can learn it, mastering the skill demands practice and expertise. It entails a deep understanding of both the reader's needs and your own objectives, as well as the ability to simplify complex information while maintaining accuracy.
If you're interested in delving deeper into Plain Language Writing, check out my article, "Top 4 Reasons to Prioritize Plain Language Writing on Your Municipal Website." Additionally, stay tuned for upcoming articles on strategies and writing techniques for Plain Language Writing. In the meantime, the Province of British Columbia offers an excellent Plain Language Writing Checklist!
By dispelling these misconceptions and embracing Plain Language Writing, you can communicate more effectively and reach a broader audience with your content.
